Fish Florida Alliance Electronic Guide


Florida: The Fishing Capital of the World

Welcome to Fish Florida, The REEL Florida Experience. This newly designed resource will highlight key regions within the Sunshine State, identify great fishing destinations and provide you with everything you need for the REEL Florida Experience.

From Pensacola to Naples, from Fernandina to Key West, and St. Petersburg/Clearwater to Daytona, Florida is comprised of more than 7,700 lakes, contains 10,550 miles of rivers and 2,276 miles of tidal shoreline. Florida’s freshwater fisheries comprise 3 million acres of lakes, ponds and reservoirs, and 10,550 miles of rivers, streams and canals. With more than 700 world-record fish catches and Florida’s documentation as the country’s number one recreational fishing destination, Florida Sports Foundation and the Florida Fish and Wildlife Conservation Commission (FWC) are spreading the word that The Sunshine State is the best place to fish and invite you to join in the effort to take advantage of this huge market.

Recreational fishing has been found to be the number one gateway activity connecting youth of all ages to the great outdoors partially because it is available to everyone and is a low-cost wholesome form of recreation. Florida is the “Fishing Capital of the World” because of great resources and responsible management. We encourage you to enjoy recreational fishing with your family and friends as a great way to reconnect with nature, relax and lead a happier, healthier and more active lifestyle. is updated regularly and is the place to go for specific questions on licensing, limits and legalities as it relates to both freshwater and saltwater fishing.


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Fish Florida Alliance is a collaborative marketing partnership between Destination Media, Inc. and Market Edge Communications, Inc. With almost 75 years of combined experience in destination and travel marketing in Florida, DMI and MEC share similar ideals of delivering enticing travel experiences and providing creativity and exclusive value to our industry partners and stakeholders.


Destination Media, Inc. develops and manages integrated media and marketing programs that assist travel industry organizations achieve their goals and objectives in niche tourism. Since 2002, DMI has assisted major organizations in the sports and travel industry, including the State of Florida (Golf, Spring Training & Boating/Fishing), major Florida DMO's, Golf Resorts, and Golf Travel Industry Companies. For 26 years, The Florida Golf Alliance has been the driving force in maintaining Florida’s position as the #1 Golf Destination in the World.


Market Edge is an ultra-focused integrated content and digital marketing agency for luxury and lifestyle brands in hospitality and travel. We tell compelling stories for our clients through a creative, insights driven approach—from web design and development to content strategy and production to social media marketing and community management. We develop smarter content strategies, richer visual narratives and seamless end-to-end production services for our clients and a variety of authority and vanity website projects. Market Edge Communications, Inc. offers nearly 40 years of hospitality industry experience, making us one of South's most experienced hospitality and tourism marketing agencies.



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